About us
Dear readers, come with us in our learning journey :)
We are a team of international students from India, China, Vietnam and France, eager to learn more about our environment.
Our different point of views due to the multicultural background we are evolving in is our wealth. As digital natives, we are particularly curious about innovation and new technologies, in the fast-paced world we are living in. The competition in the cosmetic industry is rough: companies need to continuously innovate in order to stay in the race.
Enlighted by the strategic brand management course content, we create our blog, The Beauty Lab.
The aim of The Beauty Lab is to audit what new strategies beauty brands are setting, who are the new players and what is hot in the industry. Our readers will find insights about innovation in cosmetics field in the eyes of international marketing & business development students.
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Actually, we all have a different opinion on what innovation is within the group. After a debate, for Ismaël, Minh Duc and Ravi, it has to be related to technology, to a breakthrough. For Junyi and Julia, innovation is just a new way to do things, a new method. We chose to widen our definition of innovation in order to satisfy each member of the group, and to have a broader coverage of our topic.
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Team members
Julia Hong
Hi, my name is Julia. Let me introduce myself! I have always been passionated about beauty and fascinated by the marketing work behind the products and experiences within the cosmetics industry. I worked as an international marketing executive for the biggest beauty trade show in China, CIBE, and it reinforced my desire to work in this sector later on. To me, cosmetics are fun and allow to be creative. To some people, make-up or perfumery is an art, and I want to be surrounded by passionate and creative people. So you understand that writing articles for The Beauty Lab was truly interesting to me and helped me to get deeper insights about what's hot in the industry.
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Junyi LI
Nihao! I am Junyi. It’s quite exciting for me to explore the cosmetic world since I was so interested in this industry. There’s saying in China called: “you can earn the best money from women and children.” So true, women are more than willing to pay for anything could make them happy and pretty. I think cosmetic is really important for women today, not only it can make you look more beautiful but also can strengthen your confidence. Although I don’t have much work experience in the cosmetic company, I will look for new information about cosmetic and fashion staff online to obtain more knowledge for my future career. We mainly deliver new things about cosmetic on this blog, I hope you’ll enjoy it and receive some different ideas from before. Thank you!
Ismaël Manaï
Hey, I'm Ismaël! I know it sounds a bit outdated, but as a man, cosmetics are not really my passion.. However, as a marketing student with international experiences, and because this industry is one of the largest in the world, my curiosity brought me into the BeautyLab adventure. I see this blog as a perfect way to acknowledge the trends, brands and experiences of tomorrow, that could maybe influenced other markets. I have always been an open-minded person and, thanks to this blog, I had the opportunity to learn a lot from the cosmetics market and I discovered how innovative it is. I hope you will too!
Cheers!
Minh Duc NGUYEN
Salut, I'm Duc from Vietnam. This is the first time I find out about cosmetic, frankly. As a student in the Marketing domain, I want to put myself in a totally different world. Beauty Lab is a good chance for me to discover a new market. For me, branding in the cosmetic market quite challenging but I believe that it is helpful for my career path. Finally, I hope that you can see a new perspective in this industry through my posts in detail and our blog in general.
!À bientôt
Ravindhirran Viswalingam
Hi everyone, I'm Ravindhirran from India.
Being a guy who uses very basic cosmetic products, I was never interested in exploring the market of cosmetics. Beauty Lab made me look into the cosmetic industry where I got some really interesting insights which I was able to share in the articles. Feel free to go through the articles and leave comments. Suggestions are also welcome. :)
