Categories
Beauty Lab
New
Trends
New
Players
NeW
Experiences
Maybe more than in other industries, customers are the ones in power when it comes to cosmetics. They have ever-changing needs and brands must quickly adapt in order to reach their expectations.
In this category, we will explore the innovations in terms of CX that beauty brands pursue to seduce and retain consumers.
Are you sure to know of what the cosmetic world is made? There are much more than just the big players on the market, which is more and more affected by dynamic and creative new entrants.
In this category, we will present new beauty brands created with the goal to take their share of the global cosmetic market.
What's hot right now? What are the factors that are impacting the industry? How do companies take advantage of external opportunities? What are the most innovative beauty brands?
In this category, we will study everything that is trendy right now and that could shape the future of the cosmetic market.