
What to learn from Glossier, the marketing machine?
Created in 2014 by Emily Weiss, Glossier, American digital cosmetics brand, truly redefines the marketing codes of the beauty industry....

Customize To Personalize
Lipsticks are one of the cosmetic products that can be found in almost every girl's handbag. And they just love their lipsticks!. Now,...
M.A.C cosmetics: the new wind in the 1980s
In the decade of 80s, there was a limit in makeup’s colour, especially in the photography sector. For that reason, M.A.C was born to...

MatchCo: Setting Trends
Who is MatchCo and what does it do? MatchCo is an app-based company located in Florida that helps you customise your cosmetic products...
Mented Cosmetics: "we care about women of color"
"Where can I find the eye shadow and lipstick for my dark skin?" Black women often face this dilemma when choosing cosmetics, especially...
Discover B.A.E, the vegan and cheap new cosmetic line of Hema
After successfully conquering the decoration market, the Dutch company wants to become a future leader in the world of cosmetics. The...
Fenty Beauty: the rising make-up brand star
Most of you who follow the beauty make up products might have heard of Rihanna's own brand Fenty Beauty. The first year being on market,...







