Customize To Personalize
- Ravindhirran
- 26 nov. 2019
- 2 min de lecture
Dernière mise à jour : 21 nov. 2020
Lipsticks are one of the cosmetic products that can be found in almost every girl's handbag. And they just love their lipsticks!. Now, what if you had an option to customize your lipstick cases? Wouldn't that be a great way to make your personal product even more personalized? La Bouche Rouge helps you do exactly that! In addition to this, La Bouche Rouge lets you engrave your initials as well.
La Bouche Rouge is a lipstick company that is created just for women's personalized lipstick cases. And what's even more interesting is that, the company was founded on the basis to create a greener environment.
So how does customizing lipstick cases aid to a greener environment?
Well...There are about 150 bn tonnes of plastic waste created by cosmetic products, out of which, at least 20 bn tonnes are just through lipsticks. Customizing lipstick products will create a personalized feel towards the lipstick. This will make people hold on to their cases, in turn, reducing the plastic deposits.
You may wonder "what about the ingredients and refilling of the lipsticks as they come enclosed in plastic containers". But, that's not the case with La Bouche Rouge. Their refills come packaged with paper, thus, reducing plastic waste once again.
In the overall concern of the company, La Bouche Rouge doesn't seem to have multiple marketing strategies. Their target sector completely relies on environmentalists and upper-middle-class people (due to high prices on their products) which might seem like a bad strategy. But it's quiet the opposite. In the current world, almost everyone is digitally equipped making them aware of the changes in the environment and the harmful effects of plastic, leading to increased concerns of it's usage. This has also made people go out of their way to avoid things that might affect the environment. There has also been a steady rate of increase in the number of millionaires around the world. This shows us that what might seem a little unaffordable now will become easily affordable in the near future. Even though it might seem a very narrowed strategy it will still work out due to changes happening around the world. But we can never be sure of anything in the world of marketing where change is the only thing constant. So I guess we all can do is wait and see if this strategy is going to work out.
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