Let me introduce to you a really cool use of technology in my opinion: Mindscent, launched this october. You can discover the new...

After reading my colleague Ismaël’s article: “Bespoke tailoring, the future of cosmetics?”, I made some research about French brands...

The aim of this article is to develop the 5th learning from my article “What to learn from Glossier, the marketing machine”, about its...

When the market becomes saturated with hundreds of players, millions of products and services aiming to satisfy the customer's needs,...

Sephora grand gateway store (shanghai) reopened with brand new upgraded store design, shopping environment, and technological devices,...

We are living in a digital world where almost everything is done in front of the screen, right from checking weather updates to buying...

As SKEMA students, you may have seen the Sephora shop of Les 4 Temps mall was being renovating since several months. During last June, it...

The name Lancôme was inspired by the forest of Lancosme in France, and the rose in this area was chosen to be the brand's symbol. We can...

Positioning a brand in the cosmetic market normally focus on the emotion of their customer. If Nivea Men aims to your feeling, on the...