
Aya Nakamura x MAC Cosmetics: a bold marketing move…
"Oh Djadja…" I am sure this rings a bell to you. It’s nearly impossible that you never heard this song, you hate it and you love it at...

The era of clean cosmetics
In this digital world, information reaches from one end to the other end of the world faster than a fire gobbling up a house. This has...
Cruelty-Free: Is this a branding strategy?
Cruelty-free is a phrase using to describe the cosmetic brands do not test their products on the animal. It is not required by law but...

Men - The new cosmetic market
Men - the most difficult segment for the cosmetics sector to enter, especially when make-up is the M-word in the world of men! What do...
Cannabis, the rising star of cosmetics
You probably are wondering why there is an article about cannabis in a blog on cosmetic innovations, but let me remind you that on the...
Bespoke tailoring, the future of cosmetics?
Hi guys! This week I wanted to share some exciting information regarding the cosmetics market. Imagine that having the same moisturizing...
2020, the beginning of the end for plastic packaging?
Hi guys! In the very beginning of this October, we learnt that L’Oréal would soon wrapped its products in paper. This sounds weird? Well,...







