MatchCo: Setting Trends
- Ravindhirran
- 25 nov. 2019
- 2 min de lecture
Dernière mise à jour : 21 nov. 2020
Who is MatchCo and what does it do?
MatchCo is an app-based company located in Florida that helps you customise your cosmetic products based on your skin tone. This company uses patented technology through which it turns the phone's camera into a calorimeter to determine peoples skin tone. Upon the information gained, the app suggests certain sets of colours that will provide the perfect match for its users.
So what makes this app a great success?
Science has found that 94% of women around the world are wearing the wrong foundation. This is because, either they don't know the right foundation for their skin tone or they haven't found the right shade in the available offerings. This app helps them to know what will best suit them without shelling out money for the beauty advisors. This is the huge factor that helped the company to reach out to the masses. There were various other indigenous factors as well designed by the company. So keep scrolling to know more. ;)
Adoption of mobile tech.
The company had made use of the mobile phone's camera to analyse the one's skin tone and we know that an average of 72% of the world's population owns a smartphone. This itself has provided huge customer base just because of the ease of usability.
Customers become a part of the company
The customizations make the customers a part the company itself. Numerous customers say that they feel like a creator and a genius. This has proved for a higher retention rate for the company and has an emotional touch to their brand at the same time.
Feel of luxury
Customization is one of the ancient trends in the luxury industry. MatchCo has just bought a new form of luxury based on the old idea of having something made just for you. This also gives the customers the feel of having a luxury product.
Reduces paradox of choices
The paradox of choices is the phenomenon where you face a lack of freedom when you have to face too many choices. And this generation is full of it, and sometimes, tired of it. Starting from which shampoo to use to which foundation to put on there are too many choices to be made as there are too many products to choose from. MatchCo notes that even people in their 60s have started using their platform for convenience, thus, expanding their customer base naturally.
Well, these were some of the interesting and innovative steps that caught my eyes. But do stay tuned for more information!
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