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Beauty Lab
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A comparative audit of the innovations on the cosmetics market
Brands
Audited
All Posts
Kylie Cosmetic: The Fastest Growing Beauty Brand Ever.
Mindscent: how Guerlain nailed it at experiential marketing…
IOMA Paris: create your very own serum according to your skin’s needs
Discover The Incredible Glossier In Store Customer Experience!
Using technologies to differentiate
What to learn from Glossier, the marketing machine?
Customize To Personalize
M.A.C cosmetics: the new wind in the 1980s
MatchCo: Setting Trends
Kjaer Weis: Innovation for protecting the environment
Mented Cosmetics: "we care about women of color"
Aya Nakamura x MAC Cosmetics: a bold marketing move…
The era of clean cosmetics
Cruelty-Free: Is this a branding strategy?
Men - The new cosmetic market
Cannabis, the rising star of cosmetics
Discover B.A.E, the vegan and cheap new cosmetic line of Hema
The new experience in Sephora Shanghai: special for Chinese customers.
L'Oréal into the Augmented Reality world
In La Défense, Sephora goes further in the customer experience with new innovations
Lancôme innovates to win over Millennials
Fenty Beauty: the rising make-up brand star
Bespoke tailoring, the future of cosmetics?
AXE: a new branding level in men's cosmetic market
2020, the beginning of the end for plastic packaging?
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